It’s safe to say that collaborations are a surefire way to turn heads, but none have ever done so like this year’s Omega x Swatch. When Kim Jones was at Louis Vuitton and announced a special collab with skate-brand Supreme, the hype world lost its collective mind. More recently, when the creative minds at say Gucci and North Face combined forces, the hysteria still amasses special attention. Another case in point, Mercedes x Palace dropped something together earlier this week and it hits the spot immediately – it’s the lure of the unexpected that gets us.
In the watch world, collabs are nothing new either. In the past 12 months, some garnered ridiculous amounts of today’s favoured currency to trade in – hype (Patek Philippe x Tiffany’s), while others pitted two attractive target audiences together and made some rather sensical end products together (TAG Heuer x Porsche, Breitling x Triumph, Girard Perregaux x Aston Martin). They all act as one of two things: either an extension of something you already have (an Aston Martin), or an entry point to something you aspire to have (a Porsche) but can’t afford. Some collaborations get labelled as gimmicky, some just quietly go about their way and work.
This Omega and Swatch joint mission takes the art of collaboration to the next level though. The journey started nine months ago in a meeting room in Biel with Omega CEO Raynald Aeschlimann, Swatch creative director Carlo Giordanetti and Omega head of product design Gregory Kissling and Hayek all tasked with coming up with a collaboration that will hit the spot. And the top US replica Omega Speedmaster MoonSwatch collection watches is what they decided on, as the CEO of Swatch Group Nick Hayek tells GQ.
“Collabs are very fashionable, between Gucci, Balenciaga, whoever is working together. But often it’s just a marketing gig where you put the logos from one to the product of the other one and that’s it. Here we wanted to go a step further, because we have an iconic brand like Omega, that has a product that is an icon in the Swiss watch industry, the high quality Omega Speedmaster fake watches. And on the other side, Swatch is an icon because it has saved the Swiss watch industry. When everybody was only focusing on luxury, Swatch was there, and Swatch is an innovator,” says Hayek. It was his late father who was responsible for saving the Swiss watch industry and today, with this collaboration, Hayek Jr may well be the man responsible for evolving it and shaping the future.
Here’s everything you need to know about the wholesale replica Omega x Swatch Speedmaster MoonSwatch watches.
There are 11 pieces, all named after planets and each with their own unique colourway. The material for all of the pieces is bioceramic, which is patented by Swatch. This is an important differentiation for Omega, as it’s a forward-looking new material and demonstrates something new and progressive. All models have a Velcro strap and feature supernova for the indexes and also for the hands. This lume is exactly the same type of Super-LumiNova used for AAA Omega Speedmaster copy watches, emitting a green emission in the dark.
None of the pieces are limited edition or numbered. True to the cheap Omega Speedmaster replica watches’ form, the diameter of the watch is 42mm, the thickness is 13mm and the MoonSwatch shares the same glass material for the case. The readability of the chronograph display is also extremely Speedmaster like, which is all the more impressive because all watches are being manufactured from the Swatch factories. On each caseback sits an image of the respective planet each is. These are sat over the battery and have come directly from NASA.
Uranus is pale blue, Pluto is grey with a burgundy bezel (a nice nod to the Speedmaster Moonwatch Apollo 11), Venus is powdery pink and comes in 38mm with oval subdials while Earth is blue and green. Mars is red, which Kissling notes was the most difficult colour to perfect in bioceramic. It also boasts the Alaska Project hands (another nice nod to past Speedmasters for those in the know). For Saturn, the luxury Omega super clone watches is beige and dark brown with rings circling the chronometer at 6 o’clock. Neptune is deep blue, Jupiter is bronze/beige with orange hands and Mercury has the two tones dial black and dark dark. That leaves the Sun, which is yellow and was the starting point of this project, and last but certainly not least the Moon is black and the most similar to the original Speedmaster.
What Swatch brings to the table
Swatch uses a material that’s extremely innovative: bio-ceramic, which is a blend of ceramic and bio-sourced plastic. And its price point offers scope for a wider audience to be interested in starting their own journey into owning watches. “So these were the bases where we were thinking together,” says Hayek. “So what can we do, on the basis of Omega but also Swatch, that is a positive provocation and a joy of life?” When the creatives came up with the idea of a Swatch Speedmaster, they made a test that was cut into the bioceramic material to understand if it made sense for China replica Omega Speedmaster watches to look like that. The starting point was yellow, to be as provocative as possible. “It worked, so then we decided to introduce colours for all the planets. I remember Gregory [Kissling] said ‘the inspiration is the solar system.’ That is how it started.”
Why it makes sense for Omega
People will likely ask whether or not Omega fake watches for men had a choice in partaking in this collaboration – and it’s a question Omega CEO Aeschlimann is happy to answer. “If this would have only been a recycled swatch, or the normal shape of this watch, and just putting a name on it, I would have been totally against it,” says Aeschlimann. “What we’ve been able to do that by having Gregory [Kissling] very much involved, it’s like adding that with a new shape, new dials, everything is new in that. It’s even a bioceramic material that has never been done. So once you see the product and hear the whole story, you realise why we have done this.”
How to get hold of the Speedmaster MoonSwatch collection
They are available in the 110 Swatch stores around the world, with stock replenished as often as possible. Each watch retails at £207 (250 euros) and it will only be possible to purchase a maximum of two at a time. And as of July 12, there is a new way of getting hold of one of these most sought after Omega replica watches shop site. In another playful twist to a narrative that is one of the most talked about collabs ever, Swatch is taking the MoonSwatch Planets on tour.
What does that mean, I hear you ask? It means that 11 rolling planets will hit the road for a European summer adventure, of course. Setting off from Swatch HQ in Biel, Switzerland, armed with MoonSwatches aplenty, they will be heading to popular holiday destinations like St Tropez, Ibiza, Marbella and Mykonos. So if you’re off on vacation to any of these places, be sure to keep your eyes peeled.